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Oct 19, 2023 | 0 comments

Navigating the High Level Box: Deciding Your Agency’s Path and Business Model

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In the digital marketing world, the Go High Level agency reseller model has become a beacon of simplicity and effectiveness, particularly known for driving tangible results that clients crave. However, this very model can sometimes be a double-edged sword, confining agencies to a specific operational framework — or as we like to call it, the “High Level Box.” But what about the multifaceted agencies that offer more than just High Level-centric services? That’s where AgencyPortal comes into play.

The Allure and Limits of the High Level Model

High Level, with its streamlined, results-driven approach, is undeniably attractive. It offers a clear path to client satisfaction through measurable marketing outcomes. Yet, it falls short for agencies that provide a broader spectrum of services, such as web design, hosting, site maintenance, custom development, and more. These essential components of a comprehensive digital strategy don’t fit neatly into the High Level Box, leaving a gap in what agencies can offer their clients.

The Reality of Diverse Agency Offerings

In practice, many agencies adopt High Level as part of their toolkit, not as a panacea but as a component in a more complex system. They appreciate its efficacy in generating specific outcomes but also recognize that the diverse nature of digital marketing defies a one-size-fits-all solution. This approach is widely favored because it avoids overwhelming clients with a convoluted mix of DIY software and professional services, which can often lead to confusion and dissatisfaction.

The Risk of Client Confusion and Attrition

This disjointed service approach carries significant risks. Clients, confused by the mishmash of offerings and unclear on what they’re actually receiving, could easily jump ship in search of an agency that offers a more coherent, understandable package. The key to client retention lies in clear communication, defined processes, and comprehensive service offerings that meet all their needs.

Breaking Free with AgencyPortal

Enter AgencyPortal, the solution to the fragmented service model. More than just a platform, AgencyPortal is a gateway to clarity, organization, and comprehensive service integration. It’s not about replacing the Go High Level reseller model; more like consolidating where your billing comes from and making it clear to your clients how it fits into the mix. Enhancing and supplementing your packages with the tools and services are a way modern digital agencies succeed. With AgencyPortal, agencies can present a unified, easy-to-understand suite of services, improving client comprehension, satisfaction, and loyalty.

High Level has its place in the digital marketing landscape, but it’s not the be-all and end-all. Agencies seeking to thrive must look beyond, to solutions like AgencyPortal that offer the comprehensive, integrated approach clients demand. It’s time to step out of the box and into the future of digital marketing.

Ready to break free from the limitations and elevate your agency to new heights? Discover the expansive possibilities with AgencyPortal today! (Spoiler alert, this demo link was made with Go High Level).

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About the Author

Bill Fow is a committed professional who balances his time between leading Aspire Digital Solutions and innovating at AgencyPortal. With an extensive background in digital marketing, he understands the challenges faced by marketing agencies and uses this insight to drive improvements and create client-oriented solutions. His dedication to his work is matched by his commitment to learning about the latest industry trends. When he's not working on his businesses, he enjoys spending quality time with his family.