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Nov 8, 2023 | 0 comments

Beyond the Box: Handling Web Hosting as a Digital Marketing Agency

Back In Time

< 1 Minutes read


Hello fellow agency owners,

In our industry we sometimes find ourselves categorized into neat boxes: the web design shop or the marketing powerhouse. But what if you’re bridging the gap between the two? That’s where this series comes in, aiming to demystify web hosting for agencies that operate in the gray area, blending design and marketing into a cohesive service offering.

My journey led to a hybrid model. In my early days with my first agency, I was very focussed on being lean and efficient, handling hosting and maintenance manually as a more profitable part of my packages. With Aspire Digital Solutions, I took a different approach, directing clients straight to WP Engine. This pivot allowed me to produce my best work, free from the shackles of technical issues, and it wasn’t until we hit a critical mass of clients that we revisited the idea of a reseller model. With hosting being a pretty behind the scenes feature at our agency, the processes we are constantly evolving still have a measurable impact on our efficiency and bottom line.

This series will guide you through integrating a profitable yet fair hosting operation into your business, leveraging the flexibility and power of WHMCS. Whether you’re a design-focused shop or a marketing-first agency, there’s a place for you here.

Stay tuned as we delve into the world of web hosting for agencies, where we’ll discuss everything from choosing a provider to scaling your services profitably.

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About the Author

Bill Fow is a committed professional who balances his time between leading Aspire Digital Solutions and innovating at AgencyPortal. With an extensive background in digital marketing, he understands the challenges faced by marketing agencies and uses this insight to drive improvements and create client-oriented solutions. His dedication to his work is matched by his commitment to learning about the latest industry trends. When he's not working on his businesses, he enjoys spending quality time with his family.